Uber
Doors Are Always Opening
- Role
- Photographer, social extension
- Production partner
- Werehaus
Doors Are Always Opening was the first global campaign that set the stage for Uber’s brand marketing, and told the story that riders can use Uber to unlock amazing opportunities and experiences.
The concept uses a car’s door frame as the portal to different opportunities. A large agency made the main campaign. I shot the social extension, matching their look with a small crew so Uber could get far more content out of it. All shot practically in and around San Francisco.
