Serval

Series A to Unicorn

Years: Sep 2025 – Now
Started at: ~15 employees
Now: Over 150 employees

In the Fall of 2025, I joined Serval, an AI IT automation startup. It was around 15 people at Series A, and the job was to build the creative function from zero: customer stories, funding announcements, motion design, brand film, and out-of-home.

A year later, the company is over 150 people, a true 10x, and a unicorn. I’m hiring and leading the team behind all of it.

The first TVC

Out With The Old is Serval’s first TVC. I brought in Modern Studio and director Megan Gámez to make it, with a full crew behind the camera.

A man with blond hair and tinted glasses grins beside a green inflatable tube figure. — Out With The Old

The Preacher

The idea was simple: send a guy to Vegas to preach about the end of the manual world, with one week’s notice and a script.

Behind the scenes

On the set of Out With The Old.

From above, a film crew works around a blue sports car under a red gas-station canopy, with a pop-up tent, lights and a row of crew in chairs at the monitors.

On the car lot, a man with platinum hair in a floral shirt walks toward a blue sports car while a sound mixer in a wide-brimmed hat and headphones stands by a camera slider.

A smiling man in a cap, sunglasses and red jacket stands beside a monitor as someone hands him a page of storyboards.

A wide view of the crew gathered by camera carts and monitors at a street corner, under green and silver streamers and tall advertising flags.

Low-angle shot of two actors facing off beside an olive-green sedan, with green inflatable tube figures and streamers against the sky.

A woman in a leather jacket and a man in a yellow cap smile for the camera under the car-lot canopy.

Inside a sales office, a camera operator lines up a shot while an actor in a brown blazer leans over the desk toward a seated actor.

On set at a car lot hung with green and silver streamers, a man in a brown blazer and tropical-print shirt gestures with open arms while a crew member holds an umbrella over the scene.

A camera operator adjusts a cinema camera on a slider while a man in a blue shirt looks into the lens and a crew member in a straw hat holds a light stand.

Photos by Rob Williamson and David Keller.

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