Verkada
Brand Evolution: 0 to Billions
- Years
- Fall 2020 – 2025
- Started at
- ~400 employees
- Left at
- ~3,500 employees
In the Fall of 2020, I joined a B2B company called Verkada. It had just turned 4 years old, but had already garnered clients like Tesla, TikTok, and Equinox, and turned itself into a unicorn. A new challenge, taking enterprise security (perhaps the last thing on people’s minds), and building a brand around the tech, the people, and everything in between.
When I joined the team, there were around 400 employees, and it was just me running photo and video production for literally everything. When I left in 2025, the company was around 3500 employees, operating on a global scale, and valued at nearly $5.8 Billion. In my time there, I had the privilege to travel the world telling stories of Verkada’s customers, partners, employees, and even a few ads.
The Brand Story
As the company grew, it became time to revamp the old talking head ‘who we are’ video. As it’s no longer just a video security company, but rather a family of products that seamlessly work together, for a full enterprise solution. This was Verkada’s first TVC.
As a next step, we took it up a notch to create a new brand video, partnering with Ivan Bird of Rattling Stick.
Customer stories
Further evolution of the brand led to customer storytelling. And as we grew the team internally, it allowed me to step into the Director and Cinematographer roles for Verkada’s customer stories.
Advertising
In addition to building the brand image, a decent part of my job is to create ads that draw the viewer in. I’m constantly experimenting with content styles, to generate interest, clicks, and ultimately create leads. I directed, shot, and edited creative TV ads, 15s shorts for pre-roll, product-specific torture testing ads, photos, and even some webinar freebie shorts. Below are some of these ads, all shot practically.
In person events also needed some love. We filmed an intro and outro to go along with a hands-on event, “The Heist”, to amp up attendees.