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Uber

Greenlight Hub: Swag Lookbook

Role
Photo Art Director
Creative lead
Chad Balanza
Photographer
Arturo Torres

The Uber Brand Team created a lookbook to showcase the new outfits available for employees working in Greenlight Hubs (Uber’s driver help centers). Since the shoot occurred shortly after our Uber rebrand, my role was to supervise the photography style.

Spreads from the Uber Greenlight Hub lookbook laid out together
Uber Greenlight Hub lookbook spread: two staff at a front desk, “Starts with you”
Lookbook “Women” spread: a woman in a cardigan seated in an armchair
Lookbook spread: portrait of a woman beside a flat lay of her outfit
Lookbook spread: woman in a blue top beside a flat lay of her outfit
Lookbook “Men” spread: man in a chambray shirt seated against concrete
Spreads from the Uber Greenlight Hub lookbook laid out together
Uber Greenlight Hub lookbook spread: two staff at a front desk, “Starts with you”
Lookbook “Women” spread: a woman in a cardigan seated in an armchair
Lookbook spread: portrait of a woman beside a flat lay of her outfit
Lookbook spread: woman in a blue top beside a flat lay of her outfit
Lookbook “Men” spread: man in a chambray shirt seated against concrete
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