OYO — 2019 Content Recap

OYO Hotels was beginning to enter the US market, and I was brought on to create, direct, and oversee all social content.

In just 3 months, we went from 0 to 17 million minutes watched, at a cost of just $0.006 per minute. It was non-stop, and I ate way more slices of pizza in New York than I planned on, but in the end it was all worth it.